Vohs, Meade and Goode (2008) produced a study where they stated "Merely activating the concept of money changes personal and interpersonal behavior." It's a great article and I'm going to comment on it more -- but for the time being, I have to run to class and teach. Here's the link if you're interested:
http://www3.interscience.wiley.com/cgi-bin/fulltext/120087448/HTMLSTART
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